Hi there, is signage on your radar? It's on mine.
It might sound like just another sales pitch for a company like yours. Let me explain why it isn't.
Anthony Cole
Director of Business Partnerships
After 30 years in the business, signage is always on my radar. It's rarely for my clients. If it is, it's way down the to do list.
Avoid a conversation about signage and you're not only leaving money on the table, you're throwing it away and putting your company at risk.
That's why I put together this short signage health check. You might be surprised by your results! Clients we've partnered with like B&M, Poundland and Ten Pin were.
Take your free signage health check now
Answer the questions to get your score.
Do you use more than one supplier for signage across your estate?
Does your signage quality vary between locations?
Have you experienced budget overruns on signage projects?
Is planning and compliance handled by your internal team?
Do you see physical samples before production begins?
Does your signage partner proactively advise you?
Do you handle signage procurement separately from print and design?
Is environmental impact considered in your signage decisions?
Do you get 2–3 quotes for each signage project to ensure you're getting the right price?
Have you reviewed signage suppliers as a market comparison in the last 12 months?
Your score is ready.
The cost of getting signage wrong
Revenue Impact
Your storefront is your most visible marketing asset. Dated, inconsistent, or non-compliant signage directly affects footfall, brand perception, and customer confidence.
Operational Waste
Managing multiple suppliers, chasing timelines, dealing with quality issues — the hidden cost isn't just financial. It's the hours your team spends on problems that shouldn't exist.
Competitive Disadvantage
Your competitors are investing in brand presence. If your signage hasn't kept pace, customers notice — even if they don't tell you.
The old way vs the JMF way
The Old Way
- Multiple suppliers, multiple invoices
- Quality varies between locations
- Planning delays stall projects
- No physical samples before production
- Budget overruns are "part of the process"
- Sustainability is an afterthought
The JMF Way
- One partner, one invoice, total accountability
- In-house manufacturing = consistent quality
- We manage every planning application
- 1:1 physical samples before any production
- Transparent pricing, no hidden costs
- CHAS accredited, Constructionline Gold
How we work
Discovery
We learn your brand, your estate, your challenges. No assumptions. No templates. A conversation that shapes everything that follows.
Design & Sampling
Concepts, visualisations, and 1:1 physical samples. You see and hold the finished product before a single sign enters production.
Manufacture & QA
Everything built in-house at our Newcastle facility. Quality controlled at every stage. No outsourcing, no surprises.
Install & Support
Nationwide installation teams. Project managed to your schedule. Ongoing maintenance and support after handover.
A note on timing
Anthony's production book is filling up. If you're planning any signage work in the coming months — new sites, rebrands, maintenance programmes — now is the time to start the conversation. Once the schedule is committed, lead times extend significantly.
One conversation. One partner. Everything handled
That's what this comes down to. One decision to stop managing a patchwork of suppliers. One conversation to understand what JMF can do for your organisation. One job and you'll see JMF are the right partner for you.
Anthony Cole
Director of Business Partnerships
Start a conversation with Anthony
No sales pitch. No obligation. Just a direct conversation with the person who'll actually manage your account.
Questions we get asked
Can you manage a multi-site rollout across the UK?
Yes. We've delivered programmes for B&M, Poundstretcher, Poundland, and others spanning hundreds of locations nationwide. We coordinate manufacture, logistics, and installation to hit every date.
Do you work with existing brand guidelines?
Absolutely. We work from your brand book, your Pantone references, your specifications. If you don't have detailed signage guidelines, we'll help you develop them.
How transparent is your pricing?
Completely. Because we manufacture in-house, there are no hidden middleman margins. You'll receive a detailed breakdown for every project — no ambiguity, no surprises at invoice stage.
What happens after installation?
We don't disappear. Ongoing maintenance, replacement programmes, and proactive advice are part of the partnership. Your signage is an asset — we help you protect it.
How do you handle planning applications?
Our team manages the entire process — from initial submissions to council liaison to approval tracking. Different councils, different requirements, all handled without burdening your internal team.
Do you only do signage, or print and design too?
All three. Signage, print, and design under one roof. That means your brand stays consistent across every touchpoint — from fascia signs to business cards to exhibition stands.